Lean Startup Hack: Finding Early Evangelists
If you’re a disciple of of the Lean Startup methodology you know who Early Evangelists are. You also know that they are a key ingredient to success for a lean startup in the pre-product market fit stage. The tough part is finding them in an effcient manner. My lean startup mentor Noah Kagan really stirred up my creativity after watching these 3 videos on how to find customers.
(Stop reading and go watch NOW!)
That was awesome wasn’t it?
Ok here is where it get’s really good.
Even though a lot of the principles that Noah discusses are really simple they are also creative at the same time. You have to be able to think at a very micro level when it comes to developing a customer profile.
This lead to my eureka moment as I was trying to find potential early evangelists for my Craigslist Alerts App. I had to find users that were currently using a similar service.. but where?
Itunes has a plethora of Craigslist App’s but I couldn’t glean any user data from the reviews. So I ventured over to the Google Chrome store and found this treasure trove potential early evangelist’s.
The amazing part of this hack is that most of these reviews are linked with Google+ profiles.
So I simply followed the links over to Google+ and reached out personally via a message. Here is an example of message I sent to a potential early evangelist.
Not only was I able to reach out in an efficient manner but I could also pre-screen potential users before I ever sent a message. I could tell what type of hobbies and things they liked what type of jobs they had and if they were natural cheerleaders for brands.
The end result was about 25 early evangelist’s that really helped refine our service. Not only that but they also help spread the word about our service. Which has led to very healthy usage so far.
How do you customer hunt?
(Photo Credit: Francisco Cribari)