We have all been there. Brainstorming and looking at data on how we can grow our business.
By now we have heard the term “growth hacking" quite a bit.
The key take away from growth hacking to me is quick and decisive actions a business can now take to accelerate growth.
This criteria challenged me to find some great growth hacks that I wish I had thought of.
1. Buysellads.com - Here’s a test try searching google for “cpm calculator" see what pops up in the first 3 results.
That’s right cpmcalculator.com with a nifty little calculator to help out prospective buyers and sellers of online ads.
Why is this brilliant you might ask?
How about up to 9000 qualified leads each month that flow right to your door. (full disclosure I just joined the team at BSA)
2. Picking a fight with Goliath - Uber / Lfyt / Sidecar
This one is more of a PR/Growth hack but don’t be fooled the technology behind these companies allowed them to disrupt an archaic service industry.
Every time that Uber/Lfyt & Sidecar get’s sued or has an injunction placed on them, they get TONS of free press hence accelerating mass adoption.
These guys are also the kings of newsjacking.
3. FollowGen.com / Hackernews pub
Myles made a very provoctive post basically asking for Twitter to shut him down. Well they haven’t and that post really helped drive some short term growth.
4. GoPro Camera Facebook GiveAway
GoPro has lead the way in terms of how grow a brand online. In 2011 GoPro had only 50,000 fb fans. They now sit at almost 6,000,000 rabid fans that share, comment and post all things GoPro.
Everyday GoPro gives away a camera via a contest on their fb fan page. This is not only a great way to grow the brand but an extremely efficient way to acquire new fans.
p.s. Last summer GoPro received a $200mm investment from Foxconn at a valuation of $2.25bn.
5. Canvas4life - Discount Social Hack
In the crowded space of canvas printing. Canvas4life creates a delightful user experience. First it starts with an easy and intuitive import tool for your photos.
A very complex set of order options is made virtually painless. Once you arrive to the checkout screen. They make it super easy to "like" them and the best part you get a $1 off.
Do you know of any undercover growth hacks? Do tell!
photo credit: to Evgeny Tchebotarev